Post #1
Demographics:
Age range primarily between 30s to 60s, with customers including homeowners, renters, and small business owners. The region it encompasses rural areas South Dakota, Wyoming, Colorado, and Montana. The education/occupation is broad, ranging anywhere from blue-collar jobs, construction and agriculture, to white-collar jobs in education and government. Their customers believe sustainability, home improvement, and affordable utilities.
Psychographics:
Customers of Black Hills Energy care about reliability as these services are crucial in their everyday life. They value their hard earned money and also their time, appreciating service that is transparent and responsive. They are community-orientated and support local community programs.
Customer Persona:
Name: Linda Thompson
Age: 47
Occupation: Owner of a small boutique in South Dakota
Goals: Linda is determined to have her boutique running as efficiently as possible, with minimal disruption in power and looking to reduce her overall energy bills at her business and at her home.
Challenges: Linda struggles between the high energy costs and her companies constraints on budget.
Personality: Linda is practical, resourceful, and looks to help her community whenever she can. Straightforward communication is important to her, wanting companies to treat her the same way she treats her clients.
