Author: Haley

As the semester winds down, I’ve been reflecting on the digital marketing course I’ve just completed. I gained a solid understanding of key digital marketing strategies, including email marketing, social media, SEO, SEM, and digital advertising. I learned how to build cohesive marketing strategies, develop campaigns, and use data analytics…

Hey everyone! Welcome to my page where I go over how many site visits that my website received over this past semester. I will break down its purpose and function with the help of ChatGPT and Google Analytics. Key metrics introduction (User acquisition, Page Views & Unique Page Views, Demographic…

Analyzing Black Hills Energy’s Customer Reviews: Insights for Improving Service and Strengthening Community Ties In today’s digital world, understanding customer sentiment is essential for any business, especially those in service industries like utilities. By examining both positive and negative customer feedback, Black Hills Energy can gain a deeper understanding of…

This week in my Digital Marketing class we used Google Maps and Chat GPT to analyze reviews of the company. I went to Google Maps and copied all of the 4/5 star reviews that the company had and pasted them into ChatGPT with the following prompt – What are the…

For this week’s assignment I have to show how technology like ChatGPT and Leonardo.ai can be useful tools when it comes to digital marketing. To begin with I wanted to create a customer persona, so I have ChatGPT the prompt – “I want to create a customer persona. What information…

Digital marketing is ever changing and the use of AI resources has changed the way the field looks! This week I used Chat GPT and Leonardo.ai to show how these tools can be used to help the process! I used it to create a customer person for “Farmer Joe” a…

For this week’s assignment we were to use SEO functions to choose the best keywords that would target our desired demographic. I began by identifying a competitor of Black Hills Energy, which I considered NorthWestern Energy. I took the competitor’s URL (https://www.northwesternenergy.com/#) and pasted it into THEHOTH, which is a…

For this week’s assignment we were to use SEO functions to choose the best keywords that would target our desired demographic. I began by identifying a competitor of CHS Inc., Growmark. I took Growmark’s URL (https://www.growmark.com) and pasted it into THEHOTH, which is a free Google rank checker. From there…

Post #2 Demographics: Primarily in their 30s to 60s and includes multiple generations of farmers and those in the agriculture industry. Located predominantly in rural areas in the Midwest and West parts of the United States. Many of the customers have some college education, some from technical schools, but a…

Post #1 Demographics: Age range primarily between 30s to 60s, with customers including homeowners, renters, and small business owners. The region it encompasses rural areas South Dakota, Wyoming, Colorado, and Montana. The education/occupation is broad, ranging anywhere from blue-collar jobs, construction and agriculture, to white-collar jobs in education and government.…